The NFL is no different than any other organization. An organization is an entity that behaves like a person in many ways. Its primary goal is longevity. That is why many organizations outlast the individuals who run them. It is never about the individual in the organization; it is all about how the organization lives and breathes within the individual. Because the NFL, the CFL, college football, etc. are all about self-preservation, it is imperative that the individual athlete moves towards the promotion of self-preservation as well. The conscious athlete gets all he can out of sports before sports get's all it can out of him.